Technical SEO
Fix what is stopping your pages from ranking at all
Content and links cannot rescue a page Google struggles to crawl, cannot index, or renders slowly on a mid-range phone. Technical SEO is the work that decides whether everything else has a chance.
Diagnosis before prescription
Technical SEO has a reputation for producing enormous checklists where every item is flagged red and nothing is prioritised. That is a report, not a plan, and it usually ends with a development team ignoring the whole document.
Our audits separate the issues genuinely suppressing visibility from the ones that are merely untidy. You get a ranked list with the reasoning attached, written so a developer can act on it without a translation layer.
Where useful, we work directly with your development team through implementation and verify the fixes afterwards rather than handing over a PDF and hoping.
What's included
What technical seo covers
Crawl & index diagnosis
Which pages search engines can reach, which they choose to index, and why the ones missing are being skipped.
Site architecture review
Internal linking, hierarchy and click depth, so authority reaches the pages that are meant to earn revenue.
Core Web Vitals & performance
Real-world loading, interactivity and layout stability, prioritised by which pages the problems actually affect.
Structured data
Schema markup implemented and validated so pages are eligible for the richer result formats that apply to them.
Duplicate & canonical handling
Canonical tags, parameter handling and near-duplicate pages resolved so ranking signals stop being split.
Migration support
Redirect mapping and pre- and post-launch checks for redesigns and domain moves, where most avoidable traffic losses happen.
How we work
How a campaign runs
The same five stages apply whichever service you start with. Only the emphasis changes.
- 01
Discover
We start with your business, not your website. Which products actually make money, who you compete with in the results pages, and what a useful outcome looks like in twelve months.
- 02
Audit
A full read of the site: technical health, indexation, content coverage, keyword opportunity, and an honest look at your backlink profile alongside your closest competitors.
- 03
Strategise
The audit becomes a roadmap. Which pages to build or fix, which keywords justify the effort, and where link acquisition will move the needle rather than just add volume.
- 04
Build
Execution: on-page and technical fixes, content production, outreach, and placements. You see what is being built and why, as it happens.
- 05
Measure
Rankings, organic traffic, referring domains and the pages actually earning visibility. Reporting says what changed, what it means, and what happens next month.
FAQ
Technical SEO questions
How is this different from running a crawler myself?
A crawler tells you what is technically true. The work is deciding which of those findings meaningfully affect visibility for your site, in what order to fix them, and which are safe to ignore. That prioritisation is the deliverable.
Do you implement the fixes or just recommend them?
Either. Some clients want a prioritised specification their developers can execute; others want us working alongside the development team. We confirm which model applies before starting.
We are planning a redesign. When should we involve you?
Before the build is finished, ideally at the URL structure stage. The most expensive technical SEO problems are the ones discovered after a migration has already gone live.
Will fixing technical issues improve my rankings?
It removes the constraints holding pages back, which is necessary but not always sufficient. If a page is technically sound but the content is thinner than what ranks above it, technical work alone will not close that gap.
How long does an audit take?
Typically one to three weeks depending on site size and complexity. Very large or heavily templated sites take longer because the sampling has to be broader to be trustworthy.
Related
Services that work alongside this
Most campaigns combine more than one of these. We will tell you which combination your situation actually calls for.
SEO Services
Custom SEO strategies based on business goals and real search opportunity.
Local SEO
Improve visibility for location-based searches and nearby customers.
Link Building
Relevant backlinks through outreach, guest posting, niche edits and digital PR opportunities.
Ready to talk about technical seo?
Send over your site and target market. You will get an honest read on the opportunity, including if we think the timing is wrong.